August 1-7: Breastfeeding Awareness Week

Mother Breast Feeding

Every year, August 1-7 is internationally recognized as Breast-Feeding Awareness Week, commemorating the ‘Innocenti Declaration’, which was signed in 1990 by government policy makers, World Health Organization (WHO), and UNICEF to acknowledge the importance of protecting, promoting, and supporting the precious practice of breastfeeding.

If you are currently a mother, are planning on becoming one or know someone who fits this description, please consider the wealth of benefits that breastfeeding brings to a mother and her baby, and spread the word to others who may be appreciative of this information.

Benefits of Breastfeeding

The benefits of breastfeeding go beyond the nutritional components of breast milk. It also allows for stronger bonding between the mother and child and encourages skin on skin contact, both of which can help improve a baby’s mental, emotional as well as physical development.

Some notable benefits of breastfeeding are:

For Baby:

  • Nutrition for healthy development
  • Closer bond to mother
  • Better psychological development
  • Breast milk contains antibodies (disease fighting proteins) that help the baby fight off infection
  • Decreases risk of diseases such as pneumonia, colds, and viruses, and of some childhood cancers
  • Decreases risk of infant mortality
For Mother:

  • Closer bond to baby
  • Encourages skin-on-skin contact, producing endorphins that benefit you both!
  • May help you shed pregnancy weight
  • Decreased risk of ovarian and breast cancer
  • Lowered risk of postmenopausal osteoporosis
  • A healthier baby – which will make you happier, reduce stress, and increase the amount of cherishable moments you have with your baby


Dr. Sinno Suggests These Tips for a Smooth Breastfeeding Experience

1. Make sure you are adequately nourished so that you are providing the right nutrients for your baby. If you are not sure if you are getting the nutrition you need, be sure to seek advice from a health professional.

2. Learn about proper ways to breastfeed and the correct way to hold and support your infant, as well as about how to best position the mouth with the nipple to facilitate latching.

3. Try to increase the amount of skin-on-skin contact with you and your baby as much as possible. This causes the release of bonding chemicals that are healthy for you and your baby

4. Give your baby ‘on-demand’ access to being fed, meaning feeding your baby as soon as you think the baby may be hungry or the baby shows signs of hunger. This also means that the feeding access should be unrestricted, with the amount of feeding being determined by the baby.

5. Inadequate milk production is a common problem and can be a result of a variety of factors, including inherent lack of milk production. If you think this is a concern for you, be sure to seek professional advice on how to maximize milk production.

6. Try your best to make breastfeeding exclusive especially for the first six months after birth, or as exclusive as possible. A consultation with a health professional will help you make the right decision regarding breastfeeding and supplementation.

*Exclusive breastfeeding means no other form of food or drink is used to nourish the baby. The infant should be able to feed often and unrestricted. However, if insufficient milk is produced, supplementation can be helpful. Be sure to consult with a trusted physician regarding the best options to feed your baby..


Breastfeeding Concerns Related to Breast Implants

Rightfully so, one common concern that women may have when it comes to breast augmentation procedures where implants are used is the negative or hindering effects the insertion of implants may have on the ability to breast-feed. Contrary to popular belief, breast augmentation procedures should not interfere with breastfeeding. In fact, Dr. Sinno’s preferred method is placing the implants under the muscle where very minimal breast glandular tissue is involved in the surgical dissection. Dr. Sinno always tailors his techniques according to each patient, her specific anatomy, and her desired outcomes.Even if the incision site (chosen by the patient and surgeon based on anatomy and preference) is through the nipple, the nerves and ducts necessary for the breastfeeding process should remain unaffected. Often, if there are complications related to lack of milk production (see #5 of the tips above), it is unlikely to be the result of an implant, but a factor of how much functional glandular tissue was present before and after the surgery, and their effectiveness in milk production – which can be improved through a consultation with a specialist.

How Does a Breast Augmentation Work?

In order to understand how an implant may affect the breast’s ability to produce milk, it is important to understand the anatomy behind the procedure. To view an animation of a breast augmentation surgery containing information about implant sites, visit

Breast Implant Diagram

The image above demonstrates the anatomy of a regular breast, and the two most common implant insertion sites Dr. Sinno uses: subglandular (middle diagram: with the implant in front of the pectoralis major muscle (or the muscle you may know as ‘pec’ muscle) and under the mammary gland) and submuscular (rightmost diagram, with the implant behind the pectoralis major muscle), which is the procedure Dr. Sinno prefers. The implant – its insertion and its presence over time – should not interfere with the mammary gland, which is the structure in the breast that produces the milk. The mammary glands are left intact, and there has been no evidence suggesting that implants increase the toxicity level in the body and/or breast.

For more information about this procedure, click here or contact us.

To learn more about World Breastfeeding Awareness Week, check out World Health Organization’s Campaign here.


We would love to hear from you!

We are excited to answer all of your questions about these important topics!


Our priority is to provide you with the most viable options to help you make a choice that is best for you, considering a variety of important factors related to your goals, lifestyle, and preferences.

To your comfort and health,

The Eternelle Team

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Dr. Hani Sinno